Kansas City - Circle of Trust
Christie Nordmeyer
Owner, Brands Unboxed, Well Travl'd & Well Liv'd Magazines
Brand Strategist, Storyteller and Magazine Publisher
Trusted Member of the Epic Explorations Circle of Trust
Christie Nordmeyer understands that a meaningful brand is not manufactured—it is uncovered. Through her strategic insight, creative instincts and remarkable ability to recognize the story beneath the surface, Christie has helped us communicate more clearly who we are and why the experiences we create matter. She has been a trusted advisor, creative collaborator and honest voice throughout the evolution of Epic Explorations.
Meet Christie Nordmeyer
Christie Nordmeyer is a writer, brand strategist, storyteller, entrepreneur and multi-platform magazine publisher with a talent for helping businesses discover what makes them genuinely distinctive.
As the founder and Chief Brand Strategist of Brands Unboxed, Christie helps organizations renovate and differentiate their brands. Her work goes beyond creating logos, campaigns or clever marketing language. She examines a company from both an internal and external perspective, uncovers overlooked opportunities and develops strategies that help its story rise above the surrounding noise.
Christie describes herself as a certified “word nerd,” but her abilities reach far beyond writing. She holds two MBA degrees and has led branding and marketing initiatives for organizations ranging from startups to billion-dollar businesses. Her strength lies in bringing strategic thinking and creative expression together—helping companies understand not only what they should say, but what makes them worth remembering.
That gift for storytelling also inspired Christie to create Well TRVL’d Magazine, a thoughtfully curated travel publication connecting curious travelers, trusted travel professionals and extraordinary destinations. Through immersive features, destination inspiration and editorial storytelling, the magazine helps move readers from dreaming about travel toward experiencing it.
During the years when we operated as a traditional travel agency, Christie and her team helped us create a customized version of Well TRVL’d for our travelers. We called our edition The Resonant Explorer. It became much more than another marketing piece. It gave us a beautiful, engaging way to inspire our clients, introduce destinations and communicate the deeper philosophy behind the way we approached travel.
Christie has continued expanding her publishing vision through Well LIV’d Magazine, a wellness-focused lifestyle publication centered on intentional living, natural wellness and inspired experiences. Through Well LIV’d, she is helping build an ecosystem that celebrates the businesses, people and ideas contributing to healthier individuals and stronger communities.
Whether she is renovating a brand, publishing a travel story or exploring what it means to live well, Christie’s work is connected by one consistent idea: meaningful stories can move people—and moved people take action.
Our guests should experience journeys with a clear sense of purpose and identity—experiences in which the story, setting and people belong together. Christie’s influence may sometimes be behind the scenes, but it can be felt in how a journey is introduced, how its story unfolds and how its meaning remains with our guests long after they return home.
What Christie Brings to an Epic Explorations Journey
Christie brings the ability to find the compelling story hidden inside an idea. She can look at a destination, a person, a business or an experience and recognize the thread connecting all its individual pieces.
Her perspective helps us ask better questions:
- What makes this experience different?
- Why does this story deserve to be told?
- Who will connect with it most deeply?
- How do we communicate its value without reducing it to a list of activities?
- What should guests understand, feel or remember afterward?
This thinking is especially valuable as Epic Explorations develops journeys based on fascinating people, creative pursuits, intentional living, wellness, entrepreneurship and the stories that give a place its character.
Christie also understands the relationship between inspiration and action. Through Well TRVL’d, she has demonstrated how thoughtful editorial content can awaken curiosity and help travelers imagine themselves inside an experience. Through Well LIV’d, she is exploring how storytelling can connect people with resources, businesses and ideas that support a more intentional life.
These are natural points of connection with the journeys we create.
What Christie May Help With
Christie may contribute to Epic Explorations through:
- Brand positioning and differentiation
- Journey naming and narrative development
- Editorial strategy and travel storytelling
- Identifying the central story behind an experience
- Marketing language and guest communications
- Custom publications and branded editorial content
- Connecting travel, wellness and intentional living
- Evaluating whether a journey reflects the Epic Explorations identity
- Introducing creative professionals, wellness leaders and entrepreneurial voices
- Helping distinctive people and places communicate what makes them memorable
- Developing stories before, during or after a hosted journey
- Creating opportunities involving Well TRVL’d or Well LIV’d
Not every member of our Circle of Trust appears directly in a daily itinerary. Some help us recognize, refine and communicate the deeper meaning of the journey itself. Christie is one of those invaluable voices.
Why Christie Is Part of the Circle of Trust
Trust grows through shared work, candid conversations and the willingness to tell someone what they need to hear—not simply what they want to hear. Christie has earned that trust.
She has taken the time to understand our business through more than one season. She knew us when we operated as a traditional travel agency, helped us develop a stronger brand identity and created a customized publication that allowed us to communicate with travelers in a more meaningful way. She also understands the direction we are pursuing today: fewer ordinary transactions and more thoughtfully curated journeys built around people, stories and genuine connection.
Christie does not approach a business with a predetermined answer. She listens, investigates and looks for the qualities that already make it distinctive. That combination of curiosity, clarity, creativity and strategic honesty is precisely what the Circle of Trust is meant to represent.
Christie’s Perspective
Christie sees storytelling as more than promotion. A good story helps people understand why a business, place or experience matters. It creates a connection between what someone offers and the person who most needs to discover it.
Her work reflects the belief that businesses should not disappear into a crowded marketplace by sounding like everyone else. They should understand what makes them different, communicate it confidently and build an experience consistent with that promise.
That same philosophy applies to travel. A destination becomes meaningful when we move beyond the familiar description and discover its human story. A journey becomes memorable when the experiences are connected by a larger idea. Inspiration becomes valuable when it encourages someone to step forward and participate.
Across Brands Unboxed, Well TRVL’d and Well LIV’d, Christie helps people recognize those connections—and turn them into stories capable of moving others.
Christie has been part of our story through several chapters, and I value that history.
When we were a traditional travel agency, she helped us understand the difference between simply having a business and building a recognizable brand. I once described our experience with Brands Unboxed this way: “We had a business. But they gave us a brand. And that has made all the difference.” I still believe that.
Working with Christie on our customized edition of Well TRVL’d was another important part of that relationship. The magazine was beautifully produced, thoughtfully written and genuinely useful. Calling our version The Resonant Explorer helped give language to the kind of traveler we wanted to reach—someone seeking more than another vacation and looking for an experience that connects with something deeper.
As Epic Explorations has continued to evolve, that idea has become even more relevant.
Christie is creative, but she is also strategic. She can dream broadly and still ask the practical questions needed to make an idea work. She recognizes possibilities, sees connections that others may miss and knows how to turn those discoveries into language people can understand.
Most importantly, I trust her perspective. She understands where we have been, recognizes where we are going and is willing to help us find the clearest and most authentic way to tell that story.
That is why Christie Nordmeyer belongs in our Circle of Trust.
Experience Kansas City Through Its Creative Storytellers
Experience Kansas City through creative entrepreneurs like Christie Nordmeyer, whose work in branding, publishing, travel and wellness reveals a city filled with original ideas, collaborative energy and stories waiting to be shared.
Christie is one of the trusted creative voices helping Epic Explorations recognize and communicate the stories that make people, places and experiences unforgettable. Explore our journeys, discover what is being curated, or start a conversation about traveling with us.