Mushi Vered, President and CEO of Vered Hasharon Travel Group

Mushi Vered, the visionary President and CEO of Vered Hasharon Travel Group, embodies a deep-seated passion for connecting cultures through personalized travel experiences. Since embarking on his journey in the tourism industry in 1981, Mushi has dedicated himself to understanding every facet of travel, from the ground up. His commitment to fostering genuine connections among people worldwide has been the driving force behind his leadership.

In 2001, Mushi’s entrepreneurial spirit led him to merge Vered Travel with Sharon Tours, creating a powerhouse in the tourism sector—Vered Hasharon Tours. Under his guidance, the company has masterfully combined the personalized touch of a boutique agency with the operational excellence of a large organization, ensuring each traveler’s dream is realized with meticulous attention to detail.

Mushi’s philosophy centers on the belief that travel transcends mere sightseeing; it’s about building bridges between diverse cultures and fostering a global family united by the shared desire to explore and learn. His leadership continues to inspire travelers to embark on journeys that not only broaden their horizons but also create lasting connections across the globe.

Today, Mushi resides in Kfar Bilu with his wife, Or-Li, and their four children, continuing to lead Vered Hasharon Travel Group with unwavering dedication to crafting unforgettable travel experiences.